The lightest high-performance professional dryer in the world† – under a 1 lb!

Proi Professional Hair Dryer

The PROi features a custom-configured brushless motor, wave heater and powerful tourmaline ProAire technology for fast, professional blow-outs at home.

Platinum Styler

A groundbreaking styler that delivers the ultimate styling versatility and guarantees healthier, shinier results that last longer—in just one stroke.

Devadryer™ & Devafuser™

This duo enhances curly and wavy hair. Ionic technology and innovative Devafuser provide soft, shiny, voluminous, frizz-free curls.

Beachwaver S1

The first lightweight, ceramic, rotating curling iron provides easy waves in minutes and three different curl styles: defined, loose beachy waves and glam waves.