Born This Way The Natural Nudes Eyeshadow Palette

#1 Makeup Launch of 2020 in the U.S.* FORMULA ♥ Creamy, buttery, blendable ♥ Highly pigmented, one-swipe payoff ♥ Instant pickup with brush ♥ Infused with the same skin-loving ingredients…

Flawlush Brow Liner

The Flawlush Brow Liner is a 2-in-1 duo that combines a brow gel tint and brow pen for a long-lasting naturally groomed brow. The brow liner is vegan, gluten-free, without…

Lash Idôle Mascara

A mascara that targets and volumizes every single lash for instant lash lift, length, and fanned out volume with no clumps. Our curved mascara wand pushes up & fans out…

Lash Snack

This flake-free and smudge-proof lengthening mascara is packed with nourishing lash boosters and hydrating conditioners like castor seed oil, glycerin and coconut oil so your lashes can live large. The…

The Baby One Eyeshadow Palette

This talc-free, mini eyeshadow palette achieves everyday, essential eye looks, with rich creamy mattes and two beautiful metallics to complete your look with shimmer and dimension. Cruelty-free, gluten-free, and comes…

Twin Flames

Designed to add high-impact pigment to any beauty routine, the brand’s new Twin Flames liquid shadow is a one-of-a-kind, multi-chrome and multi-use product that acts as a vehicle of color…