Life’s hard, looking good should be easy. Created by celebrity stylist Jen Atkin, OUAI simplifies your routine and brings out hair’s natural beauty.

We’re committed to a health and safety standard that goes beyond what’s required by U.S. law. We’ve prohibited more than 1,500 questionable chemicals.

Bevel offers grooming solutions including a shaving system for men of color specifically designed to help reduce shaving irritation and razor bumps.

Briogeo combines the best of science and nature to deliver powerful, naturally based formulas for all hair textures and types.

Glow Recipe was founded by beauty industry veterans Sarah Lee and Christine Chang to curate and create the best-in-class, natural K-beauty innovations.

Influencers, Marianna Hewitt and Lauren Gores Ireland are product connoisseurs and set our to create clean skincare formulas with covetable results.