Hair Mask

Our custom, pre-shampoo mask nourishes and rebalances hair and scalp based on unique consultation results. Up to 20% active ingredients. Launched 2018.

Perfect Repair Treatment Masque

Inspired by Japanese bamboo forests with a hint of green tea this bamboo and keratin-fortified deep conditioning treatment is for smoother, stronger hair.

Pinkalicious Shampoo

Pinkalicious is an organic, zero-waste, solid-shampoo bar for normal-dry hair. Its super-concentrated formula lasts three times as long as its bottle counterparts.

Restorative Treatment Mask

Virtue Restorative Treatment Mask is supercharged with exclusive Alpha Keratin 60ku™ protein to nourish depleted hair, leaving it silky and manageable.


STARRING is a professional luxury line of haircare editorially driven to build confidence and great hair approved by hairdressers for you. Launched September 2018.