A dual-ended, moisture-rich matte lipstick with two wearable shades—a neutral for day and a fun pop of color for night—to deeply condition lips. Launched March 2016.

This matte lip color from Pony Effect delivers intense, opaque color without sucking all the moisture out of your lips, thanks to its nourishing formula of murumuru seed butter and…

A highlighter stick that takes glow to galactic levels. Swipe anywhere for an iridescent, hyper-lavender sheen that amps up all skin tones. Launched 2016.

Trèstique simplifies how you use, carry and apply makeup with 2-in-1 products and refillable tools.

A mascara duo featuring two formulas and brushes to deliver the control needed to sculpt lashes to perfection. Three coats give 4100% more volume. Launched 2016.

Founded by classically trained artist and celebrity eyebrow expert, Tonya Crooks who has a mission to give every gal custom brows, matched to their face. Launched in September 2016.