GlamGlow: Sephora Hit, Hollywood Fave
What could be more fun than watching a beauty brand achieve mass appeal—and attracting investment suitors at the same time?
That’s pretty much the run for GlamGlow, which has earned some major bragging rights in just 18 months in the retail realm. LA-based GlamGlow consists of just two sku's: Youth-Mud Tingling & Exfoliating Mud Mask, formulated to brighten dull skin in 10 minutes, and Super-Mud, a blemish-clearing mask. Already, Super-Mud ranks as one of Sephora's top performing “Hot Now” skincare brands of all time—and the brand only entered the chain in October.
BY cewwpadm | PUBLISHED March 20, 2013
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