As our days gets longer, so do the demands we have on our make-up. We expect it to literally keep up with our 24/7 lifestyle—and lo and behold, some of it does. BB creams might be the multi-taskers of today, but cosmetic products promising long duration wearability are the trend of tomorrow – and for some, even the day after, as these products can sustain themselves 14, 16, even 24 hours.