Tuesday evening kicked off FIT’s first event of 2013 from the Cosmetic and Fragrance Marketing and Management Master’s in Professional Studies Alumni Association titled: Brands As Media Companies. Presented by L2 Digital Think Tank’s Scott Galloway and Maureen Mullen, the event was held at the House of Bumble, and sponsored by The Estée Lauder Cos., and shared with dozens of brand employees (from Estée Lauder, Procter & Gamble and Unilever, to name a few) insights on today's digital realm. Here, some of the most exciting data. (Photo Caption, from left: Frank Fronzo, The Estée Lauder Companies; Teril Turner, Bergdorf Goodman; Scott Galloway, Founder, L2 Digital Think Tank; Maureen Mullen, Research and Advisory Lead, L2 Digital Think Tank; Peter Lichtenthal, Global President Bumble and bumble and Smashbox; Carly Guerra, ELC & President F.I.T. CAFAA; Alex Fritsch Gil, The Estée Lauder Companies; Mark Polson, Vice President Creativity and Innovation, The Estée Lauder Companies.)