Margarita Arriagada, Chief Merchant for Sephora, is excited about a lot of things going on at the beauty retailer. In addition to new launches and innovation in skin care, most notably Margarita is proud of Sephora’s newest in-store services, Skin IQ and Color IQ, rolling out to stores now, each of which provides unbiased customer recommendations based on individual concerns, needs and desires. Here, Margarita discusses these latest endeavors, and her advice to manufacturers in the beauty industry.