It seems like people are always talking about Lady Gaga, but right now, the buzz is focused on something other than a catchy new single or an outrageously over-the-top outfit. The singer's first fragrance, Lady Gaga Fame, is hitting stores now, and all signs point towards it being a huge success. Why? Here are the Top 10 reasons Beauty Insider predicts it will fly off shelves, with insight from a conversation with Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty, the company behind this intriguing collaboration.