When L’Oréal bought Urban Decay from Castanea Partners for an estimated $300 million in December 2012, the rule-breaking chief creative officer and founding partner, Wende Zomnir, was part of the deal. After all, she started the cult grunge makeup brand with Sandy Lerner in 1996, and has been cranking out high-performance products with an offbeat vibe for 17 years. No small feat.