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Beauty News — Scent

Detox Market Relies on Word-of-Mouth Marketing to Build Brands that Succeed

Elena Severin, Senior Director of Merchandising at Los Angeles-based clean beauty retailer, The Detox Market, tells Beauty News what consistently sells out online and in the chain’s six stores — and how their chatty customers are the key to building blockbuster brands.

The Beauty of Authenticity: How Brands and Consumers of Color are Being Seen

The Beauty of Authenticity: How Brands and Consumers of Color are Being Seen

According to the 2022 Fragrance Consumer Report from NPD, Black and Hispanic consumers are leading in fragrance sales.

NPD on the Evolution of PerfumeTok  

NPD on the Evolution of PerfumeTok  

NPD’s Jackie Wenskus focuses on the evolution of the perfume category on TikTok and how this type of content gained traction.

Korean-Inspired Fragrance Brand Elorea Launched on Saks.com

Korean-Inspired Fragrance Brand Elorea Enters Saks.com

Beauty News talked with brand co-founders Wonny Lee and Su min Park about the idea for Elorea and their long-term goals for the brand.

Boy Smells Launches In Sephora

Indie Fragrance Brand Boy Smells Enters Sephora

Fragrance and candle brand Boy Smells announced the debut of their launch into Sephora and the release of a Sephora-exclusive fragrance.

CEW Spotlights Key Black-Owned Businesses for National Black Business Month

CEW Spotlights Black-Owned Businesses for National Black Business Month

For National Black Business Month, Beauty News presents a selection of Black-owned beauty brands making their mark in the world of beauty.

August 2022 Beauty Product Launch Roundup

August 2022 Beauty Product Launch Roundup

Catering to summer weather is what many August 2022 beauty product launches were designed to do and prepping for a return to polished looks.

Fragrance Trends of 2022

The Distinct Trends that are Redefining Fragrance in 2022 and Beyond

If the beauty industry was awarding annual superlatives for 2022, it’s no doubt that fragrance would take home the Best All Around award.

HSN Launches International Product Search

HSN Launches International Product Search

HSN is launching a nationwide search seeking out the cleverest creators, designers, brands, and product innovators.

Cosmoprof North America Begins Countdown to July 2022 Show

Cosmoprof North America Begins Countdown to July 2022 Show

Beauty trade show Cosmoprof North America (CPNA) is readying for its 19th edition at the Las Vegas Convention Center in Las Vegas, Nevada.

Christian Chopra

Men’s Grooming Brand Scotch Porter Names Christian Chopra President

Scotch Porter announced the expansion of its senior leadership team with the hire of Christian Chopra as President of the brand.

Vintner’s Daughter Launches First Fragrance

Vintner’s Daughter Launches First Fragrance

Beauty brand Vintners Daughter launches their first fragrance, an oil that will be handmade in small batches and will be limited edition.

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