The Honest Company’s New CEO Talks Growth Opportunities, Jessica Alba at the Business Table

Carla Vernón has been named CEO of The Honest Company, a move that doesn’t just make headlines for the manufacturer of baby products, personal care, and beauty items. It’s an important milestone for the business world: Carla is just one of a handful of Afro-Latina women to hold the top spot at a U.S. public company. Here, Carla chats with Beauty News about her new role, which takes effect January 9, and what she sees as the biggest opportunities for Honest, which was founded by Jessica Alba, who plays an active role in the company as Chief Creative Officer.

What Beauty Brands Can Expect to See on Amazon in 2022

Fortress Brand, a full-service Amazon agency based in New York City, aims to stay on top of today’s rapidly changing market by investing deeply in technology, data and research. In this article, Gabby Barikian, Director of Marketing, forecasts what beauty brands can expect to see happening with the ecommerce giant in 2022.

How to Sell Successfully on Amazon

The platform accounts for more than one-third of all online beauty product sales, and beauty is the third-fastest growing category on the platform, according to eMarketer.

Amazon Debuts Virtual Beauty Try-Ons

Through a partnership with ModiFace, Amazon customers will be able to virtually try-on lipstick by using the front-facing camera on their mobile phone.