5 Minutes with Anastasia Soare
CEW Beauty News caught up with Anastasia Soare to learn more about her beauty journey, the most pivotal points in her career, and more.
CEW Beauty News caught up with Anastasia Soare to learn more about her beauty journey, the most pivotal points in her career, and more.
The investment will help enhance the social media powered brand’s e-commerce growth and international expansion.
Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.
The mother-daughter team has transformed ABH from brow services to brow products to one of the fastest-growing cosmetics ranges in the industry—which they said is reaping annual growth of about 100 percent since diving into the realm several years ago.
Kat Von D re-entered the Top 10, bolstered by its announcement of its forthcoming collaboration with Too Faced, the Better Together Collection, and Kylie Cosmetics is inching closer than ever to the Top 10.
Anastasia Beverly Hills led the pack.
Tribe Dynamics provides an at-a-glance report covering the most successful brand and influencer social media partnerships in the fourth quarter, including collaborations by Kiehl’s, Urban Decay, Glossier and Lush.
Newcomer Becca Cosmetics experienced incredible growth and a social resurgence alongside its successful collaboration with Jaclyn Hill for its Champagne Pop highlighter.
The prestige beauty brands seeing the most growth based on dollar sales increases in the total measured market were Anastasia Cosmetics, IT Cosmetics, Too Faced Cosmetics, NARS and Tarte. The top five growth brands online based on dollar sales change were Anastasia Cosmetics,
Kiehl’s, Tarte, NARS and Too Faced Cosmetics.
Browbeating bigger beauty players such as Clinique, Benefit and MAC, Anastasia Beverly Hills topped all brands in brows across the U.S. for the 12-months ended February 2015, according to NPD.
This month saw some of the more developed Instagram influencer programs come to fruition, with brands such as Anastasia Beverly Hills achieving incredible rates of recurring engagement.
The month’s leaderboard was illustrative of the democratization of influence occurring within digital: Anastasia Beverly Hills made its first appearance, driving an incredible amount of engage¬ment through Instagram.