What’s Happening in the Beauty + NFT Landscape?

NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.

Cosmetify: 2020 Men’s Grooming Trends

In Cosmetify’s Index 2020 – Men’s Edition, the firm reveals the men’s grooming brands and products that have seen a surge in popularity since last year, and shares insights into the future of men’s grooming.

New Category to Watch: Lip Powders

No longer limited to balms, lipsticks and glosses, lips are puckering up to powders as the newest category in the makeup space. CEW Beauty Insider scoped out what’s in the marketplace.

Who’s Beauty’s Most Intimate Brand?

Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.

Moving the Needle, One Beauty Truck at a Time

Beauty trucks have been taking a nod from food trucks over the past two years, with brands including OPI, Urban Decay and Clinique jumping into the game, leaving marketers wondering if this is the next big thing in engaging consumers.

Prime Time

Primers are one of the fastest growing makeup categories, according to Karen Grant, Vice President and Global Beauty Industry Analyst for the NPD Group. Since 2009, sales have nearly doubled, going from $67 million to $110 million year-to-date, with individual subcategories, such as eye and face primers, growing steadily.

Clinique Reinvents At Macy’s Herald Square

If you build it, they will come. That may have been the mantra behind the reincarnation of Clinique’s new counter at Macy’s Herald Square, which was unveiled Thursday morning to much fanfare—complete with a DJ mixing tunes and dozens of brand consultants transforming faces with the brand’s offerings of foundation, lipstick and eye makeup.