How Brands Can Use Snapchat to Break Through the Clutter – and Promote Happiness
New Year, new audience? Snapchat allows brands to reach a unique consumer where real friends have real influence.
Metaverse Ripe for Gen Z Shoppers: Obsess Study
Virtual shopping experiences in the metaverse, a market opportunity Bloomberg Intelligence estimates will reach $800 billion in the next two years, has a big consumer group in Gen Z.
Meredith to Hold First-Ever Beauty Summit
Meredith will host an event that will look into the relationship between the beauty consumer and makeup, and the impact the events of the past year will have on future behaviors.
How To Win in an Experience Economy
Creating a signature branded experience is one of the key components to in-store success.
Next Level Naturals: Not-To-Miss Trends for the Beauty Sector
New natural insights will be revealed during Super Natural: Disrupting the Beauty Sector, CEW’s Global Trend Report event
Beauty’s White Hot Jobs
According to specialized recruiting firm 24 Seven, beauty companies are bringing many functions once outsourced to external firms in-house, adding new positions to their staff. Companies are looking for hard-to-find, specialized talent as well as high-demand, digital-focused professionals. Here are some talent areas that are particularly hot right now.
Deloitte: Good News for Department Stores
Despite the explosion of digital devices, the retail store is not going away any time soon and will remain the “core of the experience,” said a Deloitte Global Powers of Retailing 2012 study. However, a store may not be the final shopping destination, but “a piece in a larger, more connected customer experience,” leaving retailers to rethink their operating model. Additional retail trends from Deloitte LLC’s study include:
Beauty Turnaround: The Next Korres
Following a successful run of growing Korres into a North American beauty darling—one that lured the likes of parent Johnson & Johnson—Robert DeBaker has been tapped again as CEO to overhaul prestige cosmetics firm, Becca. Charged with transforming the estimated $10 million Australian makeup brand, Bob spoke with Beauty Insider about using his leadership know-how to perhaps make beauty magic happen twice.
