Nielsen will share the intel brands need to know about the evolved consumer in order to improve business outcomes and stay competitive at CEW’s State of the Beauty Industry Report 2018/2019 event in Manhattan on February 5.
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
As the digital industry continues to influence the behaviors and habits of the consumer, CEW curated a digital conference featuring experts from top companies including, L’Oréal USA, The Estée Lauder Companies, NYX Cosmetics, BCG, Google, Pinterest and Facebook/Instagram.
Here, a summary of the key insights.
Beauty Insider explores the carefully curated selections of these non-traditional beauty players looking to drive traffic and capitalize on a fast-growing category.
The importance of gathering critical consumer research to gain consumer loyalty.
Here, a summary of the top trends the company predicts will reshape consumer expectations next year.
Poshly surveyed more than 700 women who responded to the question, “What is your favorite beauty trick, beauty hack or DIY solution?” Here, an analysis of the top results.
CEW’s Insiders’ Choice Digital Guide, an online magazine geared towards consumers, features this year’s Beauty Awards Winners and Finalists, as well as trends by beauty and lifestyle experts.
In Shock of the New Chic: Dealing With New Complexity in the Business of Luxury, BCG finds that success in luxury is linked increasingly to a brand’s mastery in four areas of change.
London is on everyone’s radar right now, Hello 2012 Summer Olympics! And at the city’s most influential beauty destinations—from Selfridges department store to Space NK to tastemaker boutique Lost in Beauty—customers are looking for products with real results, particularly in the skin care category. Here are what retailers said are driving sales now.
As much as beauty brands, makeup artists, designers and press aim to predict what the major trends will be each season, ultimately there’s one deciding voice that speaks louder than the rest: the consumer’s. Here, Saks Fifth Avenue’s Deborah Walters, who oversees the store’s beauty, skin care and fragrance departments, explains which trends are most resonant at the moment.
