Cover FX Snapped Up by AS Beauty

AS Beauty is growing by acquisition again, this time adding Cover FX to its portfolio. This marks the company’s fourth acquisition since 2019 and offers another opportunity for AS to harness its expertise to revive a heritage brand.

12 Brands Getting Inclusivity Right

Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.

Cover FX: Do Drop In

Continuing with their highly adaptable line, the company just released Custom Infusion Drops, serum-like drops with a concentrated boost of essential oils and vitamins.