AS Beauty is growing by acquisition again, this time adding Cover FX to its portfolio. This marks the company’s fourth acquisition since 2019 and offers another opportunity for AS to harness its expertise to revive a heritage brand.
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Continuing with their highly adaptable line, the company just released Custom Infusion Drops, serum-like drops with a concentrated boost of essential oils and vitamins.
Cover FX is tapping into consumers’ desire for individualized, customized coverage with the launch of a new foundation alternative.
