L’Oréal GM Erica Culpepper on Keeping a 175-Year-Old Brand Modern
Thayers Natural Remedies is on a roll., the skin care brand is currently the best-selling toner in the U.S.
L’Oréal GM on Dark & Lovely’s 50th Anniversary, Taking DE&I Beyond 2022
L’Oréal’s Erica Culpepper talks Dark & Lovely’s 50th Anniversary, what it means to celebrate and champion Black beauty, and how to redefine inclusive beauty.
Thayers Natural Remedies Launches First-Ever T.V. Ad Spot
One year after acquiring Thayers Natural Remedies, parent company L’Oréal has launched the brand’s first T.V. commercial.
What Hair Care Habits Emerged in 2020 That Will Change the Category Forever?
Erica Culpepper, General Manager, Carol’s Daughter, SoftSheen Carson, and Thayers Natural Remedies at L’Oréal USA, weighed in on what hair care trends emerged in 2020 as a result of the pandemic, and where the category is headed in 2021 and beyond.
Meet the CEW Beauty Creators Ambassador: Erica Culpepper on Validation Via Peer Recognition
Erica is best known within L’Oréal and the beauty industry as an inspirational leader with a relentless fighting spirit for her business, her team, and her consumer.
Highlights from 25 Black Women in Beauty’s ‘The Power of Us’ Virtual Event
The overarching theme of the day’s virtual event was a call for greater financial backing, as well greater acceptance from retailers and consumers of all ethnicities.
Adapting to the New Normal: L’Oréal Exec Erica Culpepper Shares Her Experience
Here, Erica discusses everything from the importance of video conferencing, crafting relevant messaging with consumers online, and being fully stocked and ramped up on her brands’ B2C site.
