Jeanine Lobell’s Next Big Beauty Move Relies on Tech, Videos, and Subscriptions

Jeannine Lobell, Stila founder who sold her brand to Estée Lauder in 1999, is poised to unveil Neen in February, an 11-product cosmetic offering designed to work across all skin tones. With Neen, Jeannine aims to use the idea of video tutorials to define the brand, reach shoppers, and generate sales while at the same time minimizing waste and overconsumption, particularly now that in-store makeovers seem to be a thing of the past.