Deep Dive: Function of Beauty and its Expansion into Target

Fueled by a $150 million strategic minority investment from L Catterton private equity firm in the fourth quarter, customizable hair care brand Function of Beauty kicked off an exciting new distribution expansion: the brand’s foray into brick and mortar December 27. The move begs the question, “How does a customizable brand sell in-store?”

Function of Beauty Opens NYC Studio to Consumers

Function of Beauty is expanding its direct-to-consumer model by inviting customers to experience the start-to-finish creation of their customized shampoo and conditioner set at the company’s New York City headquarters located in SoHo.

What’s New in Customized Beauty

Beauty consumers are more empowered than ever to tailor-make products to suit their individual beauty wants and needs. Here, Beauty Insider scoped out the latest brands that make customization fun, engaging and affordable.

Delivering on Function of Beauty’s Mission: Customization

In the company’s quest to offer total personalization in the beauty arena, they can give the consumer more than 12 billion possible combinations—catering not just to hair type and hair goals, but also color, fragrance and even a fragrance’s intensity.