Vita Liberata Rebrands, Streamlines Offering
Global sunless tanning brand Vita Liberata has streamlined their offering, bringing a unified and cohesive look to products.
Global sunless tanning brand Vita Liberata has streamlined their offering, bringing a unified and cohesive look to products.
MAC Cosmetics is one of the first in beauty to play in the metaverse. It’s recent initiative is a unique art-meets-makeup play.
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NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.
Arcade Beauty has launched a new division, Arcade Beauty Retail [ABR].
Known for innovating sampling solutions for companies such as The Estée Lauder Companies, L’Oréal, Shiseido, and Johnson & Johnson, ABR looks to parlay this sampling expertise to retail-owned brands.
Global beauty and wellness venture capital firm IgniteXL Ventures has raised a debut $10 million fund to back disruptive products, services, and business models in beauty and wellness.
Bolt, a leading checkout and shopper network company, has expanded internationally by launching with Benefit Cosmetics and signing a partnership with PrestaShop in European markets.
The round values the brand in the 100 million Australian dollars range. A U.S. targeted Series B is planned for later in 2021.
The Estée Lauder Companies announced Monday that Alexandra (Alex) Trower, Executive Vice President, Global Communications, will retire effective July 1, 2021.
Here, she shares the brand’s strategy in a world impacted by COVID, how the brand’s website enhancements are propelling sales and how consumer engagement is enhanced by closely monitoring their behavior and delivering content where she is spending time.
Here, Annie talks to Beauty News about the most valuable lessons she’s learned throughout her career, and how they’re being applied to her role at Korres.
Ready to Beauty, the industry’s first global think tank dedicated to multicultural entrepreneurs and brands, is set to launch a Capital Growth Fund.