What’s Happening in the Beauty + NFT Landscape?

NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.

Arcade Beauty Launches Arcade Beauty Retail

Arcade Beauty has launched a new division, Arcade Beauty Retail [ABR].

Known for innovating sampling solutions for companies such as The Estée Lauder Companies, L’Oréal, Shiseido, and Johnson & Johnson, ABR looks to parlay this sampling expertise to retail-owned brands.

IgniteXL Ventures Closes Female-Led Fund

Global beauty and wellness venture capital firm IgniteXL Ventures has raised a debut $10 million fund to back disruptive products, services, and business models in beauty and wellness.

Lauder’s Alex Trower Retires

The Estée Lauder Companies announced Monday that Alexandra (Alex) Trower, Executive Vice President, Global Communications, will retire effective July 1, 2021.

5 Minutes with Korres’ Annie Bystryn

Here, she shares the brand’s strategy in a world impacted by COVID, how the brand’s website enhancements are propelling sales and how consumer engagement is enhanced by closely monitoring their behavior and delivering content where she is spending time.