Mass & Masstige 2018 Brand Plans
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
Mass & Masstige 2018 Brand Plans
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
Yes To Launches Over 30 New Trend-Based Products
There are 33 new sku’s available across all of its collections, based on the top trends the company discovered the previous year.
YES TO SHARES DIGITAL PLAN TO SPARK CONSUMER ENGAGEMENT
The company is planning a 360-degree communications program that includes paid digital and print media, beauty influencer sponsorships and social media activations.
Product Watch July: Yes To Tomatoes Detoxifying Charcoal Paper Mask
“The single-use mask trend is huge and is a phenomenon. It’s become a new self-expression, a way of indulgence that requires only 10-minutes and little money, so it’s accessible to all.”
Yes To Inc Taps Ingrid Jackel as CEO
Mass market beauty veteran, Ingrid Jackel, has been named Chief Executive Officer of Yes To Inc.
Ingrid Jackel: The Class of Mass
Physicians Formula is a mass-market beauty maverick that takes aim at products with solutions – while doing it with style. At the helm is Ingrid Jackel, a fashion standout (her trademark look is a wardrobe filled with bright dresses and flowing skirts, not to mention her signature fashion-forward, jewel-encrusted rings and bangles) whose look books portend the trends for the year and are a must-see for retailers. Jackel talked with Beauty Insider about her hopes for Physicians Formula’s growth and the general health of the mass beauty business.
