Elements Settles Into New Home

Whether by choice or by circumstance, each year Elements seems to morph into a different version of itself. This year the trade show that focuses on artisanal beauty brands partnered with Capsule, the global fashion and lifestyle trade event specializing in the high-end, contemporary market. Here, some of the trends we saw at the show.

Elements Flaunts International Flair

At their most recent Manhattan show held earlier this week, Elements Showcase again proved to be a wonderland of niche fragrance brands with international and point-of-difference flair. Taking up two floors at Skylight West’s Hudson Yards’ showroom building January 28 and 29, this winter’s event (Elements is held twice a year, the next NYC show is in the fall) saw a smattering of cosmetic brands, as well as hair companies. Overall, Elements, which premiered in January 2011, attracted about 3,000 visitors and featured 120 brands.