Whether by choice or by circumstance, each year Elements seems to morph into a different version of itself. This year the trade show that focuses on artisanal beauty brands partnered with Capsule, the global fashion and lifestyle trade event specializing in the high-end, contemporary market. Here, some of the trends we saw at the show.
At their most recent Manhattan show held earlier this week, Elements Showcase again proved to be a wonderland of niche fragrance brands with international and point-of-difference flair. Taking up two floors at Skylight West’s Hudson Yards’ showroom building January 28 and 29, this winter’s event (Elements is held twice a year, the next NYC show is in the fall) saw a smattering of cosmetic brands, as well as hair companies. Overall, Elements, which premiered in January 2011, attracted about 3,000 visitors and featured 120 brands.
