The Experts Know It
Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.
How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.
Is Fragrance the Mass Market’s Albatross?
The mass-market fragrance landscape is a tale of two scenarios.
In drug stores, such as Walgreens and Duane Reade, fragrances are open and inviting and sold alongside testers to sample scents. Other mass retail chains stash fragrances in what Larry Levin, executive vice president and general manager, Consumer & Shopper Insights at SymphonyIRI Group, described as “prisons.”
Is Fragrance the Mass Market's Albatross?
The mass-market fragrance landscape is a tale of two scenarios.
In drug stores, such as Walgreens and Duane Reade, fragrances are open and inviting and sold alongside testers to sample scents. Other mass retail chains stash fragrances in what Larry Levin, executive vice president and general manager, Consumer & Shopper Insights at SymphonyIRI Group, described as “prisons.”
