Learnings from the Top 10 Beauty Brands on Instagram

Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.

NYX’s Nathalie Kristo Talks Skills, Leadership and CEW Community

As General Manager, Global Marketing and Business Development, NYX Professional Makeup, Nathalie Kristo has helped turn the digital savvy makeup brand into a brick and mortar one-to-watch. Here, Nathalie talks about how her skills have evolved over the years, and how CEW played a role in developing her career.

NYX Opens First East Coast Store

The store in Wayne, New Jersey attracted thousands of shoppers in its first three days—and offered them plenty of incentives to stand on line to get inside.

October: Tribe Dynamics Reports Which Cosmetic Brands Led in Social

NYX was the top performing mass market brand; Make Up For Ever and LORAC broke into Tribe’s Top 10; Make Up For Ever showed great improvement across the channels; LORAC excelled thanks to buzz circulating around its new Mega Pro Palette, while MAC earned the top spot with a commanding lead in earned media performance on YouTube.