All the Fun Facts You Need to Know About L’Oréal’s Cool New Cali Digs
In August, L’Oréal unveiled a 110,000 SF West Coast headquarters that houses four brands it’s acquired over the years. Here, an inside peak.
A Deep Dive into Revolution Beauty’s Beginning, Present and Future
Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
December Product Watch: Beauty Brands Ramp Up Digital Initiatives
From custom filters to hashtag campaigns to virtual events, brands are offering convenient and interactive experiences to drive excitement and reach consumers where they’re shopping.
NYX Founder Re-enters Beauty with Incubator, Color Products
Free from her non-compete clause following the sale of NYX to L’Oréal for a reported $500 million in 2014, Toni’s beauty re-entry proves she wants to shake up the industry—again.
Top 10 Holiday Beauty Trends
Here, the Top 10 trends we saw at this season’s holiday previews for mega retailers Ulta Beauty and Sephora.
Learnings from the Top 10 Beauty Brands on Instagram
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
L’Oréal Explores Selling Body Shop; Posts 2016 Sales Gain of +2.3% to $28.6B
In 2016 L’Oréal increased its lead in North America and has further accentuated its leadership in Europe, outperforming the market despite France’s downturn. E-commerce sales rose by 33 percent.
NYX’s Nathalie Kristo Talks Skills, Leadership and CEW Community
As General Manager, Global Marketing and Business Development, NYX Professional Makeup, Nathalie Kristo has helped turn the digital savvy makeup brand into a brick and mortar one-to-watch. Here, Nathalie talks about how her skills have evolved over the years, and how CEW played a role in developing her career.
NYX Debuts Manhattan Store
The brand’s first Manhattan store will open in Union Square on October 28.
NYX Opens First East Coast Store
The store in Wayne, New Jersey attracted thousands of shoppers in its first three days—and offered them plenty of incentives to stand on line to get inside.
Tribe Dynamics: Top 10 Cosmetics Brands on Social Media in March
NYX was by far the most frequently featured mass-market brand in YouTube videos, while Make Up For Ever’s growing foothold in both the professional and consumer communities was highlighted by content created by professionals on Instagram.
October: Tribe Dynamics Reports Which Cosmetic Brands Led in Social
NYX was the top performing mass market brand; Make Up For Ever and LORAC broke into Tribe’s Top 10; Make Up For Ever showed great improvement across the channels; LORAC excelled thanks to buzz circulating around its new Mega Pro Palette, while MAC earned the top spot with a commanding lead in earned media performance on YouTube.
