Pixi Taps Influencers to Create New Collection
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The skin care and color brand has relocated its Los Angeles brick-and-motor store, coinciding with the largest product roll out in the company’s history, and plans to expand to Sephora Asia this year.
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
The store will include an interactive and experiential Glow Bar, a Beauty Training Studio, SkinTreats Masterclasses, makeup applications, tutorials and an Influencer Studio to film content creation.
Entry into Shoppers Drug Mart complements the brand’s distribution in Target in the US. The brand was launched in London 15 years ago and claims a social media following of 250,000. Pics to come.
Madison Reed, the online hair color brand offering personalized color options, has partnered with Sephora to sell its Root Touch Up brush-on powder in stores nationwide and online.
The company that creates The Next Big Thing wins.