The Latest Sunscreen Trends and Innovations Designed to Meet Consumer Demands
Dr. Corey L. Hartman talks about the latest sunscreen innovations, as well as challenges for the category.
Sun Care Category Trends: Consumers Lean Toward Mineral Sunscreens
“The biggest trend in skin care over the past year has been the huge growth in popularity of mineral sunscreens,” said Dr. Josh Zeichner, an Associate Professor and the Director of Cosmetic and Clinical Research in Dermatology at Mount Sinai Hospital.
5 Minutes with Sun Care’s Newest Star, Katonya Breaux
Katonya Breaux is the founder and CEO of Unsun Cosmetics, a company that makes sunscreen for all skin tones, including non-chemical versions that won’t leave darker skin tones with white streaks.
Indie Spotlight: Love Sun Body Introduces Natural Mineral Sunscreens
With Hawaii is set to become the first state in the U.S. to ban the sale of sunscreen chemicals that are toxic to coral reefs and marine life, internationally COSMOS-certified brand Love Sun Body is aiming to become one of the top sunscreen brands in the next 5 years.
Athleisure Beauty Strides Ahead
CEW Beauty Insider reviewed a selection of the latest athleisure brands capitalizing on the athleisure trend.
Sephora Partnership Boosts Biossance Sales
The biotech-based skin care brand is experiencing tremendous success due to consumers’ growing interest in natural and sustainable products.
Coola Enters Hair Care, Targets Blue Rays from Devices
The natural sun care company is expanding its portfolio to include a lightweight serum designed to offer both blue light and broad-spectrum protection, and a hair product with built-in sunscreen aimed at promoting overall scalp health.
Stepping Up SPF in Skin, Sun Care
The prestige category has stepped up its game by offering new technology, activation and application processes, ingredients and even how formulas respond to water.
How Consumers Feel About Summertime Beauty
Any marketer would benefit from knowing what consumers are thinking when it comes to self-tanning, sunscreen and seasonal beauty preferences. Here, poshly.com shares what they know.
