The Effect of Claims on Consumers’ Buying Habits
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
The Effect of Claims on Consumers' Buying Habits
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
Lip Products – What Consumers Want
Lipstick, lip gloss, lip liner—consumers love their lip
products. This month, The Benchmarking Company surveyed more than 7,000 U.S. beauty buyers to uncover the lip products and brands that fill her makeup bag. Here, an infographic with the results.
The Benchmarking Company – Proving that Proof Sells Products
The importance of gathering critical consumer research to gain consumer loyalty.
