Instagrammable Beauty

Here are some of the key aesthetic trends that help boost a product’s social media presence.

Lauder Posts Success in Q1 Despite New Retail Trends, U.S. Market

Growth came largely from Lauder’s recent acquisitions of Too Faced and BECCA. The company also benefitted from a continued acceleration in China, Hong Kong, travel retail and global online, as well as strength in several developed and emerging markets in Europe.

Estée Lauder Q3 Sales +8%

While Becca and Too Faced drive sales for the company, all eyes are on M.A.C. as it plans to enter Ulta Beauty in June and turn around the brand’s U.S. performance.

June’s Top 10 Makeup Brands on Social Media

Tribe Dynamics shares the top makeup brands on social media in June, based on influencer traction, and spotlights specific strategies for individual brands including Maybelline and Too Faced.

October: Tribe Dynamics Reports Which Cosmetic Brands Led in Social

NYX was the top performing mass market brand; Make Up For Ever and LORAC broke into Tribe’s Top 10; Make Up For Ever showed great improvement across the channels; LORAC excelled thanks to buzz circulating around its new Mega Pro Palette, while MAC earned the top spot with a commanding lead in earned media performance on YouTube.

It’s A Love Fest

Love is the air this month—so they say—but it can also be found in a slew of pampering products. Our passionate affair with the beauty industry just got a little deeper thanks to these Valentine’s Day-inspired items.