How America Shops: Mediocrity
Beauty executives still struggle to understand how they can get a larger share of renewed consumer spending. In this special How America Shops report by WSL for CEW, the reasons become clear.
Beauty executives still struggle to understand how they can get a larger share of renewed consumer spending. In this special How America Shops report by WSL for CEW, the reasons become clear.
“It made me think about how the beauty business tries to figure out where we fit into the broader wellness uprising and how it’s important to create a community proposition around it.” — Wendy Liebmann, WSL Strategic Retail
The purchase of Bluemercury allows Macy’s to broaden its customer reach to a higher-end customer through a high-touch service and spa model, while gaining access to a portfolio of premium, luxury beauty brands.
Wendy Liebmann, WSL Strategic Retail’s Founder and CEO, gives several plausible reasons why retailers shouldn’t be so surprised with the less-than-stellar Black Friday sales performance reported by the National Retail Federation, which said total sales for the Thanksgiving holiday period fell 11%.
Mass retailers are bracing for a tough Holiday season, but signs show that certain beauty segments, such as color cosmetics, will push sales up.
“What they’ve done is create this model that’s not as precious as Harrods, wherein almost every category they deliver some kind of good/better/best,” said Wendy Liebmann, Founder and Chief Executive Officer of WSL Strategic Retail, on her recent London visit where she toured Selfridges.
Germany’s first concept mall, Bikini Berlin, may benefit from a pure play beauty retailer.
Wendy Liebmann, founder and Chief Executive Officer of WSL Strategic Retail, vacationed in Australia and New Zealand earlier this year. Naturally, she identified several retail concepts she couldn’t keep to herself.
Wendy Liebmann, founder and Chief Executive Officer of WSL Strategic Retail, vacationed in Australia and New Zealand earlier this year. Naturally, she identified several retail concepts she couldn’t keep to herself.
WSL Strategic Retail has recently uncovered a new shopper group that presents growth opportunity in a world where shoppers are spending less.
WSL Strategic Retail recently published one their Gotta See virtual store tours, this one reporting on the new London flagship by Italian beauty retail chain, Kiko. The retailer, which operates 600-plus units, is shaking up beauty retail, said WSL, with its lower-priced product mix in a high-end setting. Here’s why WSL warns beauty brands and retailers to beware of the new kid on the block. FYI: Kiko is set to hit the U.S. this year, to be located in New Jersey’s Garden State Plaza.
Shoppers feel that they get a better retail experience online than in-store, including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to WSL Strategic Retail’s recent Digital Shopper Focus Group. Conducted in June 2013, the group gathered 11 frequent shoppers ages 24 to 50 of both online retail sites and brick-and-mortar stores for a conversation about how online shopping has changed consumer expectations in-store. Here’s what shoppers are saying about online versus in-store.