Carrie Seifer

Carrie Seifer

VP & Chief Revenue Officer


Carrie Seifer serves as vice president and chief revenue officer for IBM Watson Content & IoT Platform. In this role, Seifer leads all revenue efforts for the group, packaging B2B and B2C offerings together to present a cohesive set of products and services for businesses and marketers across all industries – from aviation to agriculture to consumer packaged goods and beyond. The IBM Watson Content & IoT Platform group consists of:

  • The Weather Company, an IBM Business: The Weather Company offers the most accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel ( and Weather Underground (
  • The Watson IoT Platform: A fully managed, cloud native service that makes it simple for people to derive value from IoT devices.
  • IBM Watson Advertising (formerly The Weather Company’s ad sales business): Watson Advertising is an ecosystem of media, data, and AI technology solutions that can help advertisers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
  • IBM Watson Media: The Watson Media team creates corpuses of content for various industries. Companies can then use these industry corpuses to add machine learning to their business. This team is also responsible for creating cognitive solutions for publishers. Seifer defines sales strategies worldwide, growing Weather and Watson Advertising’s routes to market by incorporating the company’s data and offerings into industry solutions across IBM. Based in New York, Seifer is part of the IBM Watson Content & IoT Platform executive leadership team and reports to GM, Cameron Clayton. Previously, Seifer was the president of Mediavest USA, where she led the company’s digital practice including strategy, operations and investment. Prior to that, Seifer served as senior vice president, strategy at Millennial Media. In that role, she created, delivered and executed marketplace strategy to employees, shareholders and external partners. Prior to Millennial Media, she served in senior sales and strategy leadership roles at Meetup, Conde Nast, Vindigo, sixdegrees and Wired.

Seifer is a veteran of the industry and has received a number of industry accolades, including Adweek Media All Stars 2016, Business Insider 30 Most Powerful Women in Mobile, and Cynopsis Media Top Women in Digital 2016. Seifer also serves on the IAB Advisory Board. Seifer received her bachelor’s degree from Arizona State University, where she received Dean’s List Honors.