Larissa Jensen

Vice President, Beauty Industry Advisor

The NPD Group

Larissa Jensen, Vice President, Industry Advisor at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers and retailers around the world.

Larissa shares her expert insights and analysis on The NPD Group Blog, and contributes to major media outlets including The New York Times, The Wall Street Journal, USA Today, Women’s Wear Daily, Vogue, The Business of Fashion, HAPPI, and GCI magazine. She was a featured speaker at the Women’s Wear Daily Beauty CEO Summit in 2022 and has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women, HBA Global Expo, Cosmoprof, and The Society of Cosmetic Chemists. Larissa is an Adjunct Professor at The Fashion Institute of Technology and has been a guest lecturer at Columbia University Business School and Savannah College of Art and Design. She is an Advisory Board Member for The Fashion Institute of Technology’s CFMM Master’s Program, and on the Board of Advisors for Beauty Packaging magazine.

Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.