Online beauty discovery platform, Cosmetify, has released their Cosmetify Index, which reveals a 2019 rundown of the beauty industry, including each country’s most searched beauty brand.

The USA’s favorite beauty brand of 2019 is Glossier and is the only country where the brand came out top. Globally, the world’s most searched brand of 2019 is Yves Rocher, followed by The Body Shop and Clinique.

Most Searched Brands Globally of 2019 (avg number of monthly searches) 

  1. Yves Rocher, 2,169,32
  2. The Body Shop, 861,020
  3. Clinique, 757,710
  4. Estée Lauder, 600,280
  5. Maybelline, 581,110
  6. Glossier, 538,440
  7. Dove, 450,000
  8. Kylie Cosmetics, 434,650
  9. MAC, 423,56
  10. Huda Beauty, 395,69

To download a breakdown of every country’s top beauty brand, click here.