Skin care-related TikTok content, otherwise known as SkinTok, is one of the largest growing sections in the beauty content sphere. From May 2021 to April 2022, the volume of beauty posts tagged #SkinTok increased by 205 percent relative to the previous 12 months. Meanwhile, the number of creators who used the hashtag surged 265 percent year-over-year (YOY).
In this report, influencer marketing software platform CreatorIQ breaks down several content best practices, how to unite communities around product-centric challenges, and how to tap into organic social media trends.
Check out the guide to discover what makes SkinTok tick.