In this special report, Spate looks at how consumers are thinking about anti-aging and how brands should frame their products around this. The main takeaways are that anti-aging language is on the decline, new language such as restorative/renewing is trending but it’s brand driven, consumers are searching for anti-aging solutions by ingredients and techniques — they’ve become so educated that they don’t do research based on claims anymore. The report also includes an interactive data visualization of all the claims, ingredients, and techniques that consumers are searching on the topic of aging.