Despite the ups and downs of the beauty industry over the past few years, one thing remains constant — consumers care about the ingredients found in their beauty products. As consumers research products and routines, the list of ingredients they are seeking continues to evolve.
The Top Rising Ingredients Report explores the top trending ingredients that consumers are searching for alongside the skin care, hair care, and wellness categories — as well as the top trending ingredients searched, overall.
Educated consumers understand the impact of ingredients, and they are searching for products that lead with ingredients to support their concerns. Consumers are specifically looking for ingredients that help to protect and restore their hair and skin, target the cell, and provide anti-aging benefits. Use this information to stand out from your competitors and to attract the attention of the modern beauty consumer.
To access the report, please click here.