From lipstick sales spikes in May (as masking restrictions were loosened) to unseasonably early holiday shopping (as supply chain issues loomed), 2021 realized plenty of beauty whiplash. The Spate Beauty Tracker compares the hair, skin care, makeup, and fragrance categories against years past to help make sense of frequent changes and shifts. In this month’s tracker, you’ll note a marked decrease in searches across beauty, pointing toward a customer who is uncertain about the future of COVID and the economy. However, certain categories and trends (ie, tanning products, contour products, and split end menders) continue to maintain interest.
Spate Sees Lull in Beauty Searches for December; Some Categories Maintain Interest
From lipstick sales spikes in May (as masking restrictions were loosened) to unseasonably early holiday shopping (as supply chain issues loomed), 2021 realized plenty of beauty whiplash. The Spate Beauty Tracker compares the hair, skin care, makeup, and fragrance categories against years past to help make sense of frequent changes and shifts.
