With Google search, consumers are using their easy access to knowledge to suss out the latest and greatest ingredients across beauty. This Top Rising Ingredients Report explores trending ingredients that consumers are searching for alongside the skincare, hair care, and body care categories — as well as the top trending ingredients searched, overall.

From new product development to marketing to social media, brands can leverage this data to listen and evolve based on consumers’ needs.

As consumers continue to educate themselves, consider ways to educate them on how to use ingredients most effectively and safely, whether in their body lotion or face serum. From ingredients crossing categories (niacinamide in body care, for example) to popular, multifunctional oils, explore this report to understand how to adapt alongside your consumers.