Tribe Dynamics has added TikTok data to all of its competitive Earned Media Value (EMV) and community metrics calculations. The addition of TikTok to competitive brand performance data looks to allow teams to accurately report on the success of these initiatives, and better assess how to build a presence on the platform.  As a preview, this month’s Tribe Top 10 highlights how brands across verticals are already making powerful inroads with TikTok creators, and increasing their EMV while doing so. Tribe has also outlined some data-backed strategies brands can use to better position themselves for growth on the platform.