Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020. The report includes:

  • How to use brand loyalty, not follower count, to break your influencer community into four groups—Potential Fans, Evaluators, Advocates, and VIPs—and develop tailored strategies for each segment.
  • How to understand influencer community health using three new metrics: retention, fit, and streak.
  • Best practices for building a healthy influencer community to achieve sustained, long-term EMV growth.