Beauty brands began January strong with innovative and collaborative products. Bite Beauty launched its first-ever complexion line, the Changemaker Complexion System; Physicians Formula released a collaboration with veteran beauty guru Weylie Hoang; and, Anastasia Beverly Hills reigned on the Top 10 Makeup list thanks the Amrezy Palette, the brand’s second partnership with Amra Olević Reyes (@amrezy), which received mentions from over 1,200  content creators. In skin care, Farsáli introduced a Liquid Powder serum and Kate Somerville took its influencer family on a whirlwind adventure to the Sundance Film Festival. Meanwhile in hair care, Matrix sparked buzz with its annual Matrix Destination convention and Function of Beauty saw an impressive 105% month over-month surge, stemming from promotions of a 20% off discount code.