In this report, Tribe Dynamics shared the top cosmetics, skin care and hair brands on social media for October 2019, revealing several successful influencer brand programs within each category.

Top Cosmetics Brands:

Jeffree Star and Shane Dawson

With 128 million views and counting, Shane Dawson’s 10-part YouTube documentary about Jeffree Star Cosmetics could impacted the nrand’s EMV. Tribe investigate this, as well as how Tati Westbrook’s Tati Beauty performed following its October 25 debut, in this month’s TTT. Additionally, we detail how recently launched products generated growth for Anastasia Beverly Hills, Huda Beauty, and Lunar Beauty, while Halloween proved particularly fruitful for NYX Professional Makeup.

  1. Anastasia Beverly Hills – $81,721,307
  2. ColourPop – $60,868,290
  3. Huda Beauty – $57,475,915
  4. Morphe – $46,517,274
  5. Benefit – $44,028,283
  6. MAC – $41,827,814
  7. NYX Professional Makeup – $38,940,232
  8. Too Faced – $35,625,082
  9. Fenty Beauty – $33,335,904
  10. Urban Decay – $32,165,070

Top Skin Care Brands:

@trevor.j.barre! via Instagram

While top skin care brands like Tatcha and Farsáli skincare featured heavily in #HalloweenMakeup content, several brands outside the Top 10 achieved notable growth by proving integral to the makeup removal process. Neutrogena skincare’s Makeup Remover Cleansing Towelettes and Garnier skincare’s Micellar Cleansing Water both ranked as their respective brand’s No. 1 offering, with influencers using the products to remove their intense Halloween glam. In non-Halloween news, Clinique skincare re-entered the Top 10 thanks to its #TakeTheDayOffChallenge for Breast Cancer Awareness, Laneige released limited-edition flavors of its hero Lip Sleeping Mask, and Glossier skincare excited content creators with its Futuredew launch.

  1. Tatcha – $7,261,673
  2. Farsali – $6,209,734
  3. Ole Henriksen – $4,902,226
  4. Fresh – $4,671,661
  5. Pixi Beauty – $3,617,040
  6. Drunk Elephant – $3,527,318
  7. Clinique – $3,212,789
  8. Fourth Ray Beauty – $2,778,219
  9. Paula’s Choice – $2,398,462
  10. Foreo – $2,393,908

Top Hair Brands:

Sarah McGonagall (@sarahmcgonagall
on Instagram), tagged Arctic Fox
Hair Color in 10 of her purple-hued
Halloween looks.

This month, influencers proved that high-impact #HalloweenMakeup content benefits more than just cosmetics brands. While Arctic Fox Hair Color saw the biggest boost from this spooky trend, Insert Name Here and L’Oréal Professionnel also enjoyed significant growth from ambassadors’ Halloween looks. Beyond October’s themed content trends, Redken’s hero product saw a major EMV rebound, Pulp Riot inspired influencers with its #FallIntoTheRiot19 contest, and Kenra Professional surged thanks to its strengthened partnership with CosmoProf. Read on to find out how the top haircare brands fared this Halloween season.

  1. Olaplex – $4,594,723
  2. Redken – $4,334,395
  3. Brazillian Bond Builder – $3,687,188
  4. Matrix – $3,613,160
  5. Artic Fox Hair Color – $3,501,942
  6. Schwarzkopf Professional – $3,072,861
  7. Pulp Riot – $2,916,705
  8. Amika – $2,454,596
  9. Ouai – $2,176,583
  10. Oligo Professional – $2,103,766

DOWNLOAD THE COSMETICS REPORT »
DOWNLOAD THE SKIN CARE REPORT »
DOWNLOAD THE HAIR CARE REPORT »