As the COVID-19 pandemic continues to disrupt life in many parts of the world, influencers around the globe are increasingly championing self-care, with a focus on improving their mental and physical well-being. According to Tribe Dynamics, in Q3, beauty brands that catered to holistic wellness—whether by touting clean skincare solutions or nourishing shower products—enjoyed a wave of excitement and significant EMV growth. While skin care brands dominated content creators’ conversation in the U.K., ensuring a buzzy launch for Rihanna’s Fenty Skin and buoying trusted favorite CeraVe, French bloggers embraced body care brands like Rituals and Mixa, both of which enjoyed stand-out EMV increases this quarter. And that’s not all—relaxation and personal hygiene were also priorities for bloggers in Germany, Italy, and Spain, where local labels like Bebe and Deliplus surged ahead. In the below special report, Tribe Dynamics shares insights on the activations, influencers, and content trends that sparked momentum for international beauty brands in Q3, along with EMV data and community metrics for the Top 10 brands in each market.