During the 2020 holiday season, brands and influencers around the world didn’t let the COVID-19 pandemic get in the way of socially distant celebrations. Tribe Dynamics’ Q4 Global Beauty Report highlights the many meaningful ways that top beauty brands overseas spread holiday cheer among their influencer families, from the launch of Nabla Cosmetics Spain’s Side By Side collection to Fenty Beauty Germany’s festive giveaways. Notably, seasonal giveaways also proved the ticket to stand-out Earned Media Value (EMV) growth for luxury beauty brands in France, which regained impressive ground in Q4 following a challenging three quarters. And in the U.K., indie lash brands Eylure and Eldora False Eyelashes enjoyed a moment thanks to inclusion in beauty bloggers’ Halloween and Christmas makeup looks.
Tribe Dynamics: Q4 2020 Global Beauty Report
During the 2020 holiday season, brands and influencers around the world didn’t let the COVID-19 pandemic get in the way of socially distant celebrations.
