The events of last year have proven pivotal for racial justice in the beauty space. While the launch of Fenty Beauty in 2017 gave rise to an industry-wide reckoning around the need for inclusivity in product shade ranges, conversation about the systemic exclusion of Black people from beauty’s corridors of power reached a new volume following the murder of George Floyd in May 2020. In response, influencers and consumers rallied around Black-owned beauty brands, while non-Black-owned companies leapt to voice their support for the Black Lives Matter movement, sometimes pledging to take action towards building more diverse organizations.

Despite the historic—and ongoing—marginalization of BIPOC voices, and faces, in the beauty space, more and more brands and influencers are actively expanding the space held by BIPOC beauty executives, employees, content creators, and consumers. In this report, Tribe Dynamics highlights a handful of the many brands and influencers paving the way for a more inclusive future.